Some agencies are having a tough time with new business at the moment. It’s taking longer to convert leads to a sale, and it’s incredibly competitive because of the volume of agencies and freelancers in the UK. But the truth is, most agencies could be doing more to improve their chances of winning new business by investing time into the relationship before there’s a contract on the table.

It’s common over summer that leads slow down, strategies get thrown out, and burnout starts to singe the hard work you’ve put in so far. But this seasonal lull isn’t a reason to pull back, it’s a golden opportunity to double down, refocus, and get ahead of the competition.

Launching your own marketing agency from scratch has to be one of the most exciting and, if successful, fulfilling endeavours you can possibly undertake. But if you’re already part of the agency world, you’ll no doubt already know that this business comes with its own unique set of challenges.

If you run or work in a marketing agency, chances are your to-do list feels endless and the clock is always ticking. Tight deadlines, growing client demands and scattered workflows are the norm and trying to juggle it all without sacrificing quality can feel impossible. So, how do high-performing agencies stay productive without burning out?

GEO stands for Generative Engine Optimisation. GEO is all about making content easy for AI systems to understand, so it shows up in AI-generated answers – the kind you now see at the top of search results, often above ads and organic listings.

Currently, in its nascent stages and exclusively available in the US, “AI Mode” is a ground-breaking, toggleable feature. It personalises search results based on a user’s expressed preferences and observed behaviours.