Getting client testimonials that actually help your agency.

Who are the best salesmen for your agency’s services? Your own satisfied clients.

Simply put, an effective testimonial is how your existing customers can convince prospective customers to use your services.

The fact is that 95% of people say that client testimonials affect their purchasing decisions. It’s one reason to consider using a platform like Trustpilot or Reviews.io to help you build up a positive reputation.

And with customer trust in marketing communications at an all-time low, personalised word of mouth recommendations are like money in the bank.

What is a client testimonial?

A client testimonial is a piece of positive feedback from a happy client talking about the positive experience they’ve had from working with your company.

While a 5 star review is good, the words in a testimonial can be very powerful. A good testimonial should talk about the problem the client had, and how you solved it for them.

It’s better still if it contains a personal recommendation to use your brand’s services.

Another plus point is that once you’ve got your testimonials, you can use them to maximum advantage on your website as part of your marketing strategy, or add them to a blog or social media posts.

But the secret of getting really effective testimonials is knowing how to ask for them.

How to ask for a client testimonial.

Begin by simply contacting your clients and asking if they’ll provide you with a testimonial. You could do this not only with existing clients but past clients too. You could offer to exchange testimonials so both parties get something out of it.

The best time to ask for a testimonial is right after the customer has seen a successful result with your service, and is in the right frame of mind to provide you with a glowing personal recommendation.

The secret to getting a good testimonial.

The next best thing to writing your own testimonial is to produce an outline for your clients on how to provide you with a testimonial that clearly demonstrates how well you solved problems for them.

And it goes without saying that for the most effective testimonials you should pick clients that you think will show off your greatest achievements. The more interesting and unique problems you solved for them, the better.

By showing prospects that you have the expertise to solve such problems, you’re more likely to attract other clients with the same problems.

Go into specifics for your outline.

To get testimonials that give the right details of how you solved problems for your clients, here’s a suggested outline for them to work from.

• Give a brief overview of your company, its aims and goals.
• Outline your business problem.
• Briefly explain how it was solved.
• Talk about the positive outcome.

This gives clients a structure for written testimonials.

Testimonials should focus on how well you solved a client’s problems, and how you went about it. They should also provide quantifiable results that you achieved for the client.

Finally, good client testimonials are so important because 9 out of 10 buyers say they trust what a real person says about a company over what that company says about themselves.

In a highly competitive business world, you need to show not only that you can solve a prospective client’s problems, but provide proof of tangible results. Client testimonials score on both counts.

One way to ensure your clients have a positive experience with your agency is by giving them access to co.agency. Not only does it provide your agency with all the client management tools you need to improve efficiency, it creates a better and more open connection between agency and client. If you’d like to unlock the perfect tool to impress your clients, start your free trial with co.agency now.